Work hard, be yourself
You can take IKEA out of Småland, but you can't take Småland out of IKEA
Småland, where the company's founder was born and raised, can be easily identified as the source of our shared values. Simplicity, humility, thrift and responsibility are all evident in the lifestyle, attitudes and customs of the place where IKEA began. An example of the Smålanders' way of doing things is not to ask others what you should be doing, but to ask yourself and then get on with it!
It was among the small, hardworking communities of Småland that Ingvar Kamprad started his first mail order company at 17, and registered the name IKEA which is based on his own initials. Ten years later, the first IKEA showroom was opened nearby in Älmhult. 50 years on, Älmhult is still at the heart of our enterprise. Amazing as it may seem, from this tiny dot on the map, we continue to develop solutions that will influence the future of millions.